Media Management and News Value

Conference Theme: India’s Communication Strategy and Policy for Development.

Sub-theme: Media ownership.

ABSTRACT

Author: Anoop S., Student, Institute Of Journalism, Press Club, Trivandrum (IJT), Thiruvananthapuram, Kerala, India.

Title: Media Management and News Value

Sub-theme: Ownership and Competitiveness in media influence the news value.

After the period of emergency (1975-77) the concept of media autonomy came to practice in India. The government of India appointed a committee called Varghese committee after the emergency. In those emergency years the media became a politically driven domain of government policy. The Varghese committee, to draft the bill for autonomy of All India Radio (AIR) and doordarshan. It was a revolutionary change in the policy of government of India. It helps to create Democratic as well as a positive mind over the country. By this bill the Varghese committee strengthen the article – 19 again of Indian constitution. After the autonomous policy doordarshan achieve many milestones. It reaches the heart of all Indians. Through doordarshan the first private news channel in India (NDTV) came in action. New Delhi television (NDTV) was founded by prannoy roy with his wife radhika roy in 1988. Now there are more than 800 TV channels according to MIB records. In 1999 Government Issue licence to start private FM radio channels by FM phase - 1 policy. There are mainly four types of media ownerships in India they are chain ownership, cross media ownership, conglomerate ownership and vertical ownership.

Now a wide variety of entries including corporate bodies, societies, trusts and individual owned controlled the Indian mass media industry. There are many web portals available in the internet platform in media sector. Main stream TV and newspapers have their own web portals. This is the era of convergence. The entry of new TV channels and web portals increase the competition in this field. There are many measurements came to practice for evaluating the viewership (TV), Readership (newspaper), Listenership (Radio) and tools to measure hits (internet medias) for different mass medias. The economic part of a media is based on those ratings. So, media also maintain their higher rating for getting more advertisements. Through these advertisements Medias ensure the profit. The top management concentrated on to getting more profit because a profitable organisation gets more Ads. These kinds of Ads focused work of Media’s loss their real nose for news and also they are forced to compromise their news values. In now a day the influences of advertisement agencies increase in case of news selection also. It is not good for an ethical journalism.

Personal Profile: Anoop S.

Student

Institute of journalism, Press Club Trivandrum (IJT), Thiruvananthapuram, Kerala - 695001

Mob: 9744324071, E- Mail ID: asankar735@gmail.com , anoopkottarakara1991@gmail.com